Frequently Asked Questions
Planning:
Q. When should I start planning my campaign?
A. The earlier the better. Summer is outdoor and transit advertising's busiest season. Many advertisers will book seven months to a year in advance. Many of our markets are heavily touristic regions where outdoor advertising sells out early. For this reason, it is a good idea to plan at least a few months ahead.
Q. Can ATA provide showing levels for each market?
A. In transit markets of our size, a direct percentage of buses in the fleet equates to a showing level. For example, a 75 showing in Portland, ME, would be 22 out of 29 total fleet buses.
Q. Can I choose the route I want my sign or wrap to travel?
A. No – vehicles are swapped out and will travel different routes within one transit system, extending the reach of your campaign.
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Pricing:
Q. When do contracts begin and end?
A. All contracts begin on the first day of the month and end the last day of the month.
Q. Do I have to pay for the entire contract up front?
A. No! You will be billed monthly, regardless of your contract length. Your first month you will receive two invoices: one for production (due in full upon receipt) and one for your first month’s rental cost.
Q. Are there any price breaks?
A. Yes! There are price breaks for annual contracts.
Q. Do the rates qualify for 15% agency commission?
A. Unless otherwise indicated, yes.
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Production:
Q. How long will my sign or wrap last?
A. Signs and wraps can last up to two years or more, depending upon wear.
Q. How do I get my sign or wrap produced?
A. ATA will produce your sign from your art files. Graphic/layout services are available upon request at a separate charge.
Q. When/how do I need to submit my art files?
A. Print-ready art files must be submitted at least two weeks prior to posting date. You can email the files, or to upload via ftp, please call (603) 436-0008.
Q. What does “Street”, “Curb”, and “Assorted” mean?
A. Street = Driver’s side of the vehicle
Curb = Passenger loading side of vehicle
Assorted = This size is available on more than one side of a vehicle in the fleet
Interior = Inside the vehicle, above the seating area
Q. What does “direct apply” and “framed” mean?
A. Some markets have “direct apply” signs, which are a vinyl material applied directly to the vehicle. Other markets have sign frames mounted to the vehicle.
Q: What happens when wraps are removed?
A: In both the application and removal of vehicle wraps, the key is to work with an experienced install team. ATA uses tried and true installers for vehicle wraps. If your vehicle is free of repainting or touch-up paint, removal should not be an issue.
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